The Ultimate List of Elements Every Website Needs

Laptop that displays web design on screen with notebook and pens beside it

Did you know that having a great website is crucial for your business? A well-designed and curated website will attract more leads and higher conversion rates. According to Internet World Stats, there are over 4.9 Billion internet users worldwide. This statistic is why you want to make sure that your website is appealing to your visitors and potential clients. Listed below are the 10 must-have elements your website needs to be successful.


1.  Accessible Site Navigation

Your site navigation is an essential element you need to make a good website. It’s like a map that sets directions and guides your users and visitors to find the right information. It is placed mostly on top of your web page to make it easier for your visitors to see.

Your site navigation should be clear, accessible, and highly organized. That way, your visitors will know where they need to go and find what they want from your website. Imagine your potential client stumbled upon your website, looking around confused because you didn’t have better navigation. It will lead to loss of sales and possibly bad feedback. By adding accessible site navigation to your website, your user’s experience will be smooth and not frustrating.


2.  Appealing Website Design

When you make your website live, it means your business is up and running. Think of it as the digital face of your brand that will wow your visitors, so you want to greet them professionally in a friendly manner. A well-designed website will give your visitors a good impression and is an excellent way to welcome potential leads.


You want to consider adding visuals and an attractive layout for your web design because people like to see visuals that align with your brand. It only takes a few minutes for them to decide if they’ll remain on your pages. So, make sure that your web design is inviting and appealing. Who likes to stay on a boring website?


3.  Clear “About Us” Page

Your About Us page introduces who you are as a person or the team behind your business. It is usually where your visitors get to know you more and the most overlooked page on your website. It showcases what you do, your products and services, and the value you bring your potential clients.

A good About Us page is informative and sometimes persuasive. You’re doing business. That’s why you’re using your website to put a face in your brand, and your visitors would like to know the story behind it. You must provide them with all the information about your brand, including your purpose, vision, and goals in doing your business.


4.  Responsive Website Version

A responsive version of your website design is essential. Responsive means that it automatically scales your elements and contents to whatever device your visitor is using. How important is this in your business? Well, 69% of people use their mobile phones to search for products and services on the internet, according to Oberlo. It would be best to make sure that your overall website design and content are compatible with any digital device.

Desktop screen, laptop, tablet and smartphone displaying responsive website design

5.  Quality Content

Quality content is what makes you stand out from the millions of websites on the internet. It is where you deliver your website’s purpose by providing value to your visitors and potential clients. Adding videos, designs, and visuals to your website is significant. Still, these will make no sense if you don’t have good content. What does that mean? It means creating optimized content packed with specific keywords to rank on search engines. It’s in every business’ marketing strategy and is proven effective when appropriately curated.

Suppose your content is highly optimized, helpful, and valuable. In that case, visitors who have read or seen it will share it on social media. What’s so good about that? Well, it will drive more traffic to your website and increase your domain authority.


6.  Visible Call to Action

An optimized call to action (CTA) is a smart marketing strategy you can add to your website to convert visitors and effectively achieve profitable results. It’s a button that beckons your visitors and audience to take the next action or step in your website’s opt-in offer or products you’re selling. CTAs are present on social media and blog posts and in your website’s contact forms and digital marketing newsletter.


7.  Customer Testimonials

In any marketing strategy, customer testimonials are among the most crucial things you can offer potential clients to build trust and credibility in your field. A good customer testimonial is your past clients’ reviews stating their satisfaction with your products, services, or brand.

Positive feedback from someone who has been satisfied with your business will help create more impactful and appealing branding for your website. Also, visitors look for this section on your website to help them decide whether to proceed to your business.


8.  An Opt-in Offer

Also called a lead magnet, an opt-in offer is an excellent email marketing technique. You provide your visitors and potential clients valuable information about the services you provide in exchange for their email address. Your opt-in offer can be a newsletter, ebook, free course, or printable worksheets. These will help drive them through your content, add them to your mailing list, and achieve profitable results.


9.  FAQ’s Section

Visitors go through your website because they require such information they need from your business. With a FAQ section on your website that links all of your business’ information, you will improve your user’s experience. Also, it enhances your internal linking, which is useful for ranking in search engines. Keep in mind that your FAQ section should be clear, concise, and give your visitors all the possible answers to their questions and concerns.


10. Contact information

Your contact information is your way of keeping in touch with your visitors and potential clients. It’s by giving them an easy way to send you a message directly from your website. Usually, it is placed at the bottom of your web pages or with a separate page that comes in a form where your visitors will put their full name and email address and be sent straight to your inbox.